Ins7ghts

The latest actionable news from the Data, Analytics, AI world. We share the best practices and approaches on data-driven marketing, leadership and the core principles and frameworks of data mangement. Put the power of data in your business.

Featured

Models Got Interchangeable. Your Metrics Did Not.

The real battle is not models. It is meaning. And right now it travels unescorted.

Yves Mulkers

Oct 7, 2026

Checking got expensive while making got cheap

Three industries, one weekend, same problem: who checks the work

Yves Mulkers

Oct 6, 2026

Patents now decide robot funding

Paperwork beats demos. Prosecutors replace engineers. One person walked.

Yves Mulkers

Oct 5, 2026

Articles

Cheaper AI Tokens Raised the Power Bill Instead

Cheaper models mean more calls. The grid pays the bill.

Yves Mulkers

Oct 4, 2026

Uber Burned Through Its AI Budget by April

Uber capped AI spend at $1,500/employee. Amazon blocked agents. The limits arrived without regulators.

Yves Mulkers

Oct 3, 2026

Micron captured the AI margin while three quarters of projects failed

The suppliers won. The lenders got picky. The projects mostly failed.

Yves Mulkers

Oct 2, 2026

White House and AI Labs Signed Self-Policing Deal, Shifted All Risk Downstream

Voluntary commitments at the top mean your vendor contracts are now your only enforceable control.

Yves Mulkers

Oct 1, 2026

AMD Paid $8.2B for Foresight, OpenAI Shipped Safety Over Speed

When your three biggest suppliers all pick safety and margins over frontier capability in 48 hours, your 2027 roadmap changes.

Yves Mulkers

Sep 30, 2026

Anthropic Paid Akamai With Stock to Close $11.6B Deal

The $10T buildout just shifted from earnings to equity. Here's what changed.

Yves Mulkers

Sep 29, 2026