TODAY

It’s Not Too Late to Drive Black Friday Sales

Black Friday marks the most streamed period of the year on Roku, and Roku Ads Manager makes it easy to reach your audience during this all-important kickoff to the holiday season. Roku’s self-serve platform lets you set up, optimize, and measure CTV campaigns in real-time so you can focus on driving results. Plus, innovative ad formats like Action Ads let viewers instantly engage with your brand and even shop directly on-screen with a click of their remote – perfect for holiday shopping.

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INSIGHTS INTO THE DATA WORLD

The world of AI and data management continues to evolve at a rapid pace, bringing new challenges and opportunities for businesses looking to stay competitive. From the integration of hybrid AI systems to advancements in agentic AI, the future promises increased autonomy and innovation. However, as organizations scale their AI initiatives, the role of clean, well-governed data cannot be overstated. As inefficiencies in data management can stunt growth, businesses must adopt robust strategies to harness the full potential of these technological advancements.

Why Hybrid AI is the Next Big Thing in Tech explores how combining multiple AI models can create systems that excel beyond what a single approach can offer, driving innovation in fields such as healthcare and finance.

The Future of GenAI is Increasingly Agentic discusses the next frontier in generative AI, where greater autonomy and decision-making power for AI agents are reshaping how organizations operate and innovate in marketing and beyond.

Is Multimodal AI a Dead-End on the Road to AGI? dives into the complexities of multimodal AI, examining whether combining different AI modalities is truly the key to unlocking Artificial General Intelligence or a temporary detour.

Clean, Lean Data is the Cornerstone of AI Sustainability emphasizes that without high-quality data, AI systems struggle to function efficiently and sustainably, highlighting the critical importance of a well-maintained data infrastructure.

Is Inefficient Data Management Stunting Your Company’s Growth? warns of the hidden dangers of poor data management practices, from siloed information to inconsistent data quality, underscoring the necessity of a robust data strategy to drive business innovation.

MARKETING MATTERS

AI is rapidly transforming the landscape of digital marketing, providing both opportunities and challenges as companies strive to stay competitive. From driving smarter campaign strategies to uncovering new customer insights, the latest developments in AI technology are reshaping how marketing teams approach their work. Understanding the role of data, personalization, and customer engagement has never been more critical as organizations look to leverage these innovations.

Marketing with AI for Dummies Cheat Sheet offers practical guidance on implementing AI into marketing strategies, emphasizing the importance of setting clear goals, utilizing quality data, and ongoing team training to fully harness AI's potential.

HubSpot Bets Big on AI with Breeze Intelligence introduces Breeze, a powerful AI tool that unifies customer data across channels, automates lead generation, and enhances personalization, setting the stage for more efficient marketing campaigns.

How Data Science is Driving Innovation in Digital Marketing explores how data science enables more precise customer segmentation, predictive analytics, and real-time trend analysis, driving the next wave of innovation in digital marketing.

7 Deadly Sins of Data-Driven Marketing humorously delves into the pitfalls of focusing on vanity metrics, reminding marketers to be mindful of data interpretation biases and to use AI responsibly in decision-making.

LEADING THE WAY

AI is making waves across industries, transforming business strategies and driving innovation. From streamlining content creation and enhancing customer experiences to overhauling operational productivity, the rise of AI technology demands a shift in leadership approaches. Executives must now navigate how to integrate AI into their digital transformation efforts while addressing data challenges and ensuring operational efficiency.

How is Generative Artificial Intelligence Changing Digital Transformation highlights the profound impact generative AI is having on business processes, from automating content production to enhancing customer experiences, all while pushing the boundaries of innovation.

Data Strategies for AI Leaders discusses how businesses are leveraging generative AI to unlock value from unstructured data, reshaping their competitive edge by improving productivity and driving innovation across various sectors.

Is Inefficient Data Management Stunting Your Company’s Growth? warns that inefficient data management practices can hinder growth, emphasizing the importance of aligning data strategies with business objectives to maximize AI’s potential for innovation.

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