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AI, Marketing, and the Battle for Data Control

Mastering AI Strategies

Author

Yves Mulkers
September 06, 2024 • Estimated Reading Time: 8 minutes

TODAY

Hello Data Innovators!

The race to harness AI’s full potential is heating up, with leaders making bold moves to ensure their businesses not only survive but thrive in this data-driven era. From billion-dollar investments in safe AI systems to the latest strategies that are redefining marketing and enterprise transformation, today’s insights offer a clear path forward. Dive into the cutting-edge trends, tools, and tactics that are shaping the AI landscape, and see how these developments can propel your business toward a smarter, more innovative future.

Yves Mulkers.

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EXCLUSIVE INSIGHTS

Unlocking Value: AI Product Value Realization Strategies for Executives

Achieving profitability in AI projects remains a significant challenge for many organizations. Over half of organizations experimented with generative AI (genAI) in their workflows last year, yet most AI projects struggle to achieve profitability, with returns often falling short of the typical cost of capital (Moveworks). To maximize the value of your AI product, it is essential to focus on strategies that drive profitability.

INSIGHTS INTO THE DATA WORLD

In the rapidly evolving landscape of technology, mastering the convergence of AI and data has become crucial for businesses aiming to stay competitive. Today's insights dive into how innovative partnerships, emerging trends, and strategic transformations are shaping the future of data-driven decision-making. From the rise of generative AI to the critical importance of hybrid cloud strategies, explore how these developments are unlocking new potential and redefining the boundaries of what's possible in the digital era.

Domo partners with Brooklyn Data to simplify the AI and data journey highlights a strategic collaboration that accelerates companies' ability to leverage AI and data analytics, offering a streamlined path to harnessing advanced technologies without the complexity.

The next business differentiator: Three trends defining the GenAI market discusses how generative AI is rapidly becoming a key competitive advantage, focusing on trends that are set to drive innovation and reshape market dynamics across industries.

Unlocking the power of generative AI with your data emphasizes the importance of aligning data strategies with AI capabilities, ensuring that businesses can fully realize the transformative potential of generative AI in their operations.

Mastering a hybrid cloud strategy in the age of AI underscores the necessity of a robust hybrid cloud approach to maximize the benefits of AI, offering insights into how companies can optimize their infrastructure for greater agility and innovation.

Google Gemini guide provides a detailed overview of Google's latest AI-powered tool, offering practical guidance on how to integrate its capabilities to enhance user experiences and drive more intelligent decision-making within your organization.

MARKETING MATTERS

AI continues to dominate the leadership agenda, with pioneering initiatives driving both innovation and caution. In this edition, we explore the strategic moves shaping the future of AI governance and enterprise adoption. From billion-dollar investments in safe AI systems to practical blueprints for accelerating AI maturity, the focus remains on harnessing data and technology to fuel transformative change. Leaders are setting the pace, navigating complex challenges, and seizing opportunities that will define the next era of digital evolution.

OpenAI’s former chief scientist raises $1 billion for safe AI systems development details a massive funding effort aimed at creating AI systems that prioritize safety, highlighting the growing focus on ethical AI as the technology advances.

The AI maturity blueprint: Learnings from those that are setting the pace offers key insights into how leading organizations are successfully navigating the AI maturity curve, providing a roadmap for others to follow.

AI governance trends to watch outlines emerging governance trends that will shape the regulation and ethical deployment of AI technologies, emphasizing the importance of proactive leadership in this space.

3 ways CIOs are leading the way to an AI-enabled enterprise examines how CIOs are at the forefront of integrating AI into enterprise operations, driving both innovation and efficiency through strategic leadership.

Harnessing data to fuel transformative change discusses how leveraging data as a strategic asset is enabling organizations to drive significant change, underscoring the critical role of data in AI-driven transformation efforts.

LEADING THE WAY

AI continues to dominate the leadership agenda, with pioneering initiatives driving both innovation and caution. In this edition, we explore the strategic moves shaping the future of AI governance and enterprise adoption. From billion-dollar investments in safe AI systems to practical blueprints for accelerating AI maturity, the focus remains on harnessing data and technology to fuel transformative change. Leaders are setting the pace, navigating complex challenges, and seizing opportunities that will define the next era of digital evolution.

OpenAI’s former chief scientist raises $1 billion for safe AI systems development details a massive funding effort aimed at creating AI systems that prioritize safety, highlighting the growing focus on ethical AI as the technology advances.

The AI maturity blueprint: Learnings from those that are setting the pace offers key insights into how leading organizations are successfully navigating the AI maturity curve, providing a roadmap for others to follow.

AI governance trends to watch outlines emerging governance trends that will shape the regulation and ethical deployment of AI technologies, emphasizing the importance of proactive leadership in this space.

3 ways CIOs are leading the way to an AI-enabled enterprise examines how CIOs are at the forefront of integrating AI into enterprise operations, driving both innovation and efficiency through strategic leadership.

Harnessing data to fuel transformative change discusses how leveraging data as a strategic asset is enabling organizations to drive significant change, underscoring the critical role of data in AI-driven transformation efforts.

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Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies

Over 70 real-world case studies and applications across 12 different industries and 11 departments, our book fills a critical knowledge gap for business leaders and practitioners by providing examples of generative AI in action. The case studies discuss AI risks, implementation considerations, generative AI operations, AI ethics, and trustworthy AI.

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