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Run CTV Ads on Roku This Black Friday

Black Friday is Roku’s most-streamed period of the year, marking the start of a month-long holiday streaming (and shopping) frenzy. Roku’s new self-serve advertising tool has a simple UI, advanced targeting options, real-time performance optimization, and engaging ad formats so you can run ads—allowing your brand to appear alongside the TV, movies and sports your audience is streaming over the holidays. You can even run shoppable ads that let viewers transact directly on-screen without ever leaving their couch.

Read the Black Friday guide

EXCLUSIVE INSIGHTS

INSIGHTS INTO THE DATA WORLD

AI is reshaping the way we approach complex problems, from software debugging to music production, data compression, and even bioprocessing. It’s fascinating to see how different industries are leveraging these innovations to enhance productivity, security, and creative potential. This section dives into how AI is influencing our tools and processes, showing the transformative power of technology across fields from secure data management to stem cell research and business data analytics. Here's a closer look at the latest developments that are changing the game.

How generative AI is revolutionizing debugging offers insights into how AI tools like JamGPT are enabling developers to identify and fix bugs faster, without needing to rely on Google searches or Stack Overflow. More>>

Artificial intelligence can break down songs into individual stems—here’s how it’s used explores how AI is revolutionizing music production, allowing for the extraction and manipulation of individual elements of a song, enabling unprecedented creative control. More>>

Cell therapy developers should build slowly with artificial intelligence emphasizes a cautious but forward-thinking approach, demonstrating how AI can enhance bioprocessing in cell therapy but requires careful implementation for long-term success. More>>

The imperative for AI readiness and synthetic data differentiation highlights the crucial need for AI readiness in organizations and how synthetic data offers a competitive edge in training and developing AI systems more effectively. More>>

Fivetran reveals hybrid deployment for secure data management dives into the rise of hybrid deployments that enhance data management security, offering scalable solutions for businesses grappling with increasingly complex data infrastructures. More>>

99% of business leaders have concerns about the trustworthiness of internal data highlights the growing unease around data integrity in organizations, revealing the gaps between data trust and the systems designed to protect it. More>>

New technology boosts data compression for analytics and AI introduces breakthrough technology that significantly improves data compression, paving the way for more efficient analytics and AI processing across industries. More >>

MARKETING MATTERS

The rapid evolution of AI is shaping the future of marketing, offering new tools and insights that revolutionize campaign management, content creation, and data-driven decision-making. As AI continues to challenge traditional methods, businesses must weigh its potential while staying mindful of its limitations. From breakthrough advancements in writing assistants to AI-driven campaign optimization, this section delves into how artificial intelligence is transforming the marketing landscape, offering a detailed look into key innovations and critical questions.

The future of writing: 10 innovations in AI assistants you need to know for 2024 explores the role of AI in streamlining content creation with tools that generate headlines, drafts, and even complex reports while acknowledging the ongoing need for human refinement. More>>

How to leverage AI to orchestrate human-centric B2B marketing highlights how AI can enhance B2B strategies by enabling marketers to automate tasks and create more personalized, data-driven experiences. More>>

The false promise of AI in marketing: Are we overestimating its capabilities? critically examines the current hype around AI, cautioning against over-reliance and stressing the importance of human creativity and decision-making in marketing. More>>

Google unveils new AI-powered features for campaign management, measurement, and optimization showcases Google's latest AI-driven updates aimed at improving campaign effectiveness through enhanced measurement tools and real-time data insights. More>>

LEADING THE WAY

The role of AI in leadership continues to evolve, presenting both opportunities and challenges for businesses worldwide. Leaders must navigate the balance between adopting AI technologies and managing the complexities that come with them, from sustainability goals to organizational readiness. This section explores how AI is shaping decision-making, driving innovation, and highlighting gaps in preparedness across various sectors. Here’s a look at how companies are responding to the changing AI landscape.

C-suite leaders say AI drives sustainability, but they are unsure how to use it reveals the gap between the enthusiasm for AI’s potential to meet sustainability goals and the uncertainty leaders face in effectively implementing it. More>>

AI and sustainability emerge as key concerns for global knowledge workers shows how workers view AI adoption in their organizations, emphasizing the growing importance of sustainability in the implementation of AI solutions. More>>

The pillars of AI strategy outlines the foundational elements businesses must build upon to successfully integrate AI into their operations, focusing on aligning technology with organizational goals and overcoming deployment challenges. More>>

Solving business challenges with data and AI discusses how data-driven AI solutions are helping businesses tackle specific problems, highlighting insights from C-suite leaders on the future of AI in corporate strategy. More>>

The AI maturity gap: Leaders overestimate AI readiness while workers lack training exposes the divide between leadership’s confidence in AI readiness and the on-the-ground reality of workforce preparedness, stressing the need for more focused training and development. More>>

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